Alila Seminyak is pleased to announce a new addition to the leadership team. As of 1 November 2022, Sonika Adlakha has been appointed the Director of Sales & Marketing for Alila Seminyak, Bali to further develop its growing position in hospitality. Sonika is a seasoned hotelier with experience spanning across India, the Indian Ocean, Sri Lanka, Oman, Singapore, and Macau for more than 20 years leading world-class teams.
She has previously worked with InterContinental Group and Shangri-La Hotels and Resorts, Las Vegas Sands Corporation, Al Nahda Resort, and Spa and Dunes by Al Nahda, Sun Siyam Resorts, Outrigger Konotta, and most recently, Malahini Kuda Bandos, where she held the position of Commercial Director. Her experience also includes three major international pre-openings. In her role as Director of Sales & Marketing, Sonika Adlakha will be responsible for the overall positioning of Alila Seminyak, brand communication, and proactive strategies that grow market awareness and revenue for the resort. “With formidable experience in the hospitality industry and luxury brands, leadership acumen, and an insatiable appetite for success, Sonika is an exciting addition to our growing team. She will undoubtably be a pivotal force in helping us achieve and exceed our ambitious growth plans” said the General Manager of Alila Seminyak – Ms. Christiane Ferger on Sonika’s appointment.
Hailing from New Delhi, India, Sonika has honed her forte in sales, distribution, marketing, and communication across more than two decades of luxury hospitality experience. She earned a bachelor’s degree in hospitality management from M.S. Ramaiah University in Bangalore before pursuing a master’s degree in business administration from Symbiosis Institute of Management Studies in Pune, India.
Sharing her delight, Sonika said, “It’s a great opportunity to be a part of the Alila family — I’m excited to lead a dynamic sales and marketing team that is full of enthusiasm and energy. Alila Seminyak is well-positioned to scale in a market that it has called home for decades. Our gorgeous rooms with a modern yet calming vibe, tranquil atmosphere, culinary trails, wellness and healing offerings, and unparalleled personalized service provide our guests with an experience that is unmatched in the industry.” In her personal space, Sonika enjoys exploring local cuisines, traveling and indulging in sustainable practices. We welcome Sonika to her new role and wish her all the best.