Aulianty Fellina Rizal (Olie) Director of Marketing Communications and PR Sofitel Bali Nusa Dua Beach Resort

From your personal experience, what do you think it takes to succeed in this industry?
In my journey, I’ve found that embracing creativity, and fostering a team dedicated to delivering excellence are the pillars of triumph. It’s not just about providing a service; it’s about crafting moments that linger in the hearts of our guests. To be able to enjoy what you love and create a fun and relaxing environment where every member of the team can function greatly is my part of success, because I believe without the help of my team, I wouldn’t be able to do well in my job. 

What excites you most about being the Director of Marketing Communications and PR  of Sofitel Bali Nusa Dua Beach Resort
The opportunity to create narratives that transcend the ordinary. Every day, I’m inspired by the prospect of showcasing the resort’s tropical beauty. It’s about capturing the essence of luxury and translating it into stories that resonate with our audience. Being a storyteller for a brand that epitomizes elegance and indulgence is a privilege that fuels my passion every day.

With experience working in several luxury resorts, what do you think is special about Sofitel Bali Nusa Dua Beach Resort
With over two decades of experience what sets Sofitel Bali Nusa Dua Beach Resort apart is its unique concept to incorporate French elegance & Balinese allure. The resort stands as a beacon luxury where every detail is meticulously crafted to create an unforgettable experience for our guests. Having worked in various prestigious resorts, I can confidently say that Sofitel Bali Nusa Dua Beach Resort exudes a unique charm, blending sophistication with a touch of Balinese magic, making it a truly exceptional destination in the world of luxury hospitality.

 When you’re at work, what puts a smile on your face?
Definitely a well-organized workspace brings me joy, as I value cleanliness. Additionally, achieving all my tasks and witnessing my team in high spirits and sharing laughter is truly uplifting and puts a smile on my face.

Share with us the latest update from Sofitel Bali Nusa Dua Beach Resort
We are currently  focusing our attention towards the Festive Season promotions and preparing for the highly anticipated anniversary celebration named Dasha, meaning “ten” in Sanskrit and “sepuluh” in Balinese. This grand event is scheduled to take place throughout the month of December.

What are the most challenging issues you are facing in your current job?
The most common challenges I currently face revolve around staying ahead in dynamic digital trends. It’s about ensuring that our brand remains not just relevant but a trendsetter in the digital realm. However, I do believe each challenge is an opportunity to elevate our marketing strategies, and I find immense satisfaction in turning these challenges into stepping stones for the continued success of our resort.

What do you think is the most important part of ensuring a memorable and exceptional experience of true luxury for guests?
The crux of ensuring a truly memorable and exceptional luxury experience for our guests lies in the art of anticipation. It’s about understanding not just their needs but their unspoken desires, and then surpassing those expectations. I’ve learned that the key is not just providing a service but creating an immersive journey, but putting attention to detail and genuine warmth. 

Can you share tips for women who would like to follow the same career path?
Absolutely. My advice to aspiring women who want to become a marketing leader is rooted in authenticity, resilience, and continuous learning. Embrace your unique perspective and strengths as a woman—these qualities bring richness to your strategies. Be resilient; challenges are stepping stones, not roadblocks. Every setback is an opportunity to refine your skills and grow. Build a strong network, cultivate relationships within and beyond your industry. Lastly,  never stop learning. 

What do you do for fun during your day off?
During my day off, I find joy in spending quality time with my fur baby Golden Retriever, Latte, and his delightful companion, Ginger. Whether it’s a leisurely stroll in the park or a playful session at home, their company adds a special touch of happiness to my day.