Interview Imuthia Yanindra, F&B Marketing Manager Hotel Indigo Bali Seminyak Beach



Tell us a little bit about yourself.

I’m Imuthia, usually when I introduce myself to new people, they will “shock” with my nickname “Imut” – it is not a common name. I started working in hospitality industry since 2007. Since then, I use “Imuthia” instead to introduce my name to new people.

What is your most memorable moment since working in the hospitality industry?

The most memorable moment while I’m working in the hospitality industry? Hmmm… Back in Jakarta, I could meet several Ambassadors (Mexico, Australia, America, etc.) of some countries for Indonesia and served them at their residences.

What made you choose this job?

Because of my passion in building relationship (PR) in which I love to talk with new people, meet with new people, and also because of Mom. My Mom actually had an experience in hospitality background.

How challenges do you face in your current job and how do you deal with it?

Challenges? Hmm, I do love this word, challenge. Currently, I’m looking after for “F&B Marketing” – to be honest, this is one level up rather what I usually worked which is Marketing for the whole resort. Fill up the chairs is more challenging rather than fill up the rooms when you work in the middle of Seminyak where you can find a good place in every 10 meters J However, I’m taking this challenge to improve my skill and knowledge about hospitality industry. Of course, it should balance with my life as well.

What do you think about F&B industry in Bali?

Wow! I feel Bali’s F&B industry kinda tricky. Well, not only in Bali I guess but also around the world. In Bali I could say it’s more difficult because there is so much great competition. Bali has so many fantastic places to dine out. It’s hard to work your way into the market in the first place; it also involves a lot of paperwork, then you have to keep adding new elements to keep it fresh and exciting, which is great for us! It inspires me to work harder, learn more, to keep on top of it and, of course, we have some amazing instruments like social media, which plays a huge role in keeping the story out there. We try to have fun with it and I think that’s what people enjoy.

What is your biggest weakness?

Take on too much responsibilities, I used to think it wasn’t such a bad habit because I was only thinking that I could do this and that. I worked in one of an international chain hotels back in Jakarta where I could see how my putting things off to the last minute created stress for everyone else and I think it was a wake-up call. I started creating daily schedules, choose which one is priority that holds me accountable to my team, and I broke the habit. It was hard at first, but while the process was a real breakthrough in my workflow and mindset.

What do you do for fun during your day off?

Watching series! LOLLL… Cooking, going to the beach, playing with my dogs.

What is your most favourite food?

Nasi goreng, and any kind of Padang Foods J

If you could master one skill that you don’t have right now, what would it be?

Announcer! I would love to be radio announcer