LHM Appoints New Regional Director of Sales and Marketing

LHM (Legian Hotel Management), the luxury hospitality and lifestyle brand behind the iconic The Legian Seminyak, Bali and the hotly anticipated The Legian Sire, Lombok, opening in Q4 2020, is delighted to announce the appointment of Fadzlon A. Bakar as new Regional Director of Sales and Marketing.

Fadzlon has over 20 years’ extensive experience within the hospitality industry, having started her career in Sales at Shangri-La Hotels & Resorts, Kuala Lumpur, followed by The Regent Kuala Lumpur, a Four Seasons Hotel. She then joined Four Seasons Hotels, Singapore as Senior Sales Manager, followed by Director of Sales at Soori Bali, a member of The Leading Hotels of the World. Most recently, she was the Cluster Director of Sales and Marketing, Maldives for COMO Hotels & Resorts.

In her new role, Fadzlon will oversee all aspects of Sales and Marketing, including PR, Strategy, Revenue Management and Reservations for all LHM properties.

Fadzlon will be based at The Legian Seminyak, Bali, one of the island’s most iconic and celebrated hotels. She will ensure the resort continues to be the discerning traveller’s top choice in Seminyak, thanks to its unparalleled elevated location on one of Bali’s best beaches and its superb choice of 11 private pool villas and 67 suites, all of which directly face the sea.

Fadzlon will also assist with the exciting launch of The Legian Sire, Lombok, opening in Q4 2020. Located on one of Lombok’s finest beaches, the 3.8-kilometre Sire Beach, the boutique all-suite and villa resort will feature 45 suites and 15 pool villas, designed by award-winning ESA International, headed up by Indonesian talent Putu Edy Semara.

Hans Joerg Meier, Chief Operating Officer of LHM comments: “We are delighted to welcome Fadzlon to the LHM family. This is a key time to be joining the team as we plan to reopen The Legian Seminyak, Bali with new health and safety measures, as well as the exciting launch of The Legian Sire, Lombok. This is the first stage of the LHM expansion in Indonesia and I am confident that Fadzlon will help continue to make the brand a global success.”

news lhm 1