Melody Siagian Director of Marketing The Apurva Kempinski 


Congratulations on your new role! How do you feel to be the new Director of Marketing at The Apurva Kempinski?
Thank you for the heartwarming wishes! What an incredible feeling to be part of this extraordinary hotel brand. I was always interested to see the journey of the hotel since its opening. It’s inspiring to witness their distinctive approach in all aspects, especially the marketing campaign. I remember, about a year ago I drove past the hotel with a friend and I couldn’t help but express my amazement at their Unity in Diversity marketing campaign, it was sensational and inspirational. No other hotel brand could have taken on such a bold national theme as the campaign, and successfully executed it in both guest experiences and events activations. The campaign was personally meaningful and impactful to me, which embodies the true marketing. And now, here I am today and I feel blessed and excited for this new journey.

What do you look forward to as the DOM of The Apurva Kempinski
The Apurva Kempinski Bali has already established a strong brand presence both nationally and internationally. I look forward in maintaining continuity of The Apurva Kempinski Bali’s growth and strengthen the brand positioning alongside the team. 

Give us the latest update from The Apurva Kempinski
Please join us this October, as we unveil the Indonesia: Land of Art Volume 3 – this marks the final month of Land of Art exhibition in collaboration with Kita Art Friends, featuring Art Talk event and opening art exhibition of renowned artists such as Made Kun Adnyana, Sutjipto Adi, Lugas Syllabus, and Made Arya Palguna, all are showcasing the Indonesian contemporary art. Additionally, we will be launching a Majapahit-inspired narrative dinner, bringing back the forgotten food biodiversity traces back on Majapahit era. 

From your personal experience, what do you think it takes to succeed in this industry?
I would say, to always open your mind – eyes – ears for information and knowledge. Understand yourself both in personal and professional levels, work towards the goals, and embrace the growing process. Stay humble and build good network with people both inside and outside the industry. 

 What is the most memorable achievement in your career at hospitality industry?
The most memorable achievement is knowing that everything I create is meaningful and make a difference. 

How do you cope with so many competitions in Bali these days? What is your hotel doing to stay competitive?
The Apurva Kempinski Bali has built strong foundation of the brand strategy roadmap. Guided by the core principles of Unity in Diversity which seamlessly blend the guest experience with Indonesia’s history, culture, heritage, and philosophy of the Majapahit era, resulting The Apurva Kempinski Bali to differentiate itself and establish as one of the strongest brands in the hospitality industry across Indonesia and Asia. 

Can you share tips for women who would like to follow the same career path?
Set the clear goals and embrace the journey, as each experience whether good or challenging are contributing to your growth. Additional, working hard to evolve and maintaining an open mindset towards new ideas, approaches, and changes can help you to gain more confidence and open doors of opportunities in your career. 

Who has been your biggest inspiration?
My mother. She has always been a role model in my life, shaping my values and work ethics. Her role as a working mom has instilled in me a strong foundation of principles and a deep appreciation of hard work. 

What activities/hobbies do you enjoy outside of work?
I love sports, good food, good books, and travelling.