SENSATIA LAUNCHES NEW BRAND IDENTITY, MARKING 25 YEARS OF COMMITMENT TO CLEAN BEAUTY
Celebrating 25 years of its journey in Indonesia’s beauty industry, Sensatia introduces a bold brand transformation that reaffirms its long-standing commitment to sustainability, while responding to consumer demands for skincare products that are safe and environmentally and socially responsible.
According to data from YCP Solidiance, today’s consumers place a stronger emphasis on product safety, with growing attention to ingredient transparency in personal care products. Additionally, the rising ’skinimalism’ trend, especially among Gen Z, reflects a shift toward simpler yet effective skincare routines.
Sensatia’s brand transformation is part of its ongoing mission to remain relevant in an era of increasingly conscious and selective consumers. The brand rejuvenation features a modern and inclusive visual identity, with a sharper focus on the brand’s three clean beauty pillars: Clean Ingredients, Clean Environment, and Clean Business.
“This transformation marks a significant milestone in Sensatia’s evolution as a local brand from Bali with a growing presence both domestically and internationally,” said Michael Lorenti, CEO & Founder of Sensatia. “For 25 years, we have strived to deliver products that are not only effective but also created with transparency and integrity. We are now deepening that commitment to meet the expectations of a more discerning and environmentally aware audience.”
The updated brand visuals reflect a bolder, more inclusive spirit while remaining rooted in the sustainable ethos that has always defined Sensatia. The brand name has been streamlined from Sensatia Botanicals to simply Sensatia, accompanied by a redesigned logo and packaging aimed at appealing to a broader, more diverse customer base.
“At Sensatia, clean beauty is not a passing trend. It’s a guiding principle behind every decision we make,” Michael added. “This means using safe, proven natural ingredients, actively minimizing our environmental footprint, and ensuring fairness and transparency in the way we do business.”
As part of its Clean Environment efforts, Sensatia has implemented various initiatives, including recycling over 65,000 empty bottles through its in-store ‘Bring Back Your Empties’ program. More than 60% of the company’s workforce is made up of individuals from Karangasem, Bali, where the company was originally founded. At its production facilities in Bali, solar panels now contribute to approximately 70% of its energy needs.
To embody Clean Business, Sensatia operates a profit-sharing program, distributing a portion of company profits to all employees as recognition for their contributions and as a commitment to team welfare.
The brand’s physical stores will gradually be updated to reflect the new identity, offering customers a more refined and engaging shopping experience. The Sensatia store at Lippo Mall Nusantara Jakarta is among the first to showcase the refreshed look. Additionally, new packaging designs will be introduced progressively to align with the brand’s renewed spirit.
In Bali, Sensatia is currently present through 15 stores across Kuta, Legian, Sanur, Ubud, Canggu, and surrounding areas. Products such as lip balms, hand creams, and facial cleansers continue to be top choices among customers, in line with the growing demand for daily skincare solutions. As part of this year’s expansion, Sensatia plans to open new outlets in major cities including Surabaya, Jakarta, Makassar, and additional locations in Bali.
Through this transformation, Sensatia aims to inspire more consumers to choose beauty products that not only benefit the skin but also support the well-being of the planet and local communities.