Sofitel Bali Nusa Dua Beach Resort held its 5th blood donation gathering in its continuous spirit of, “save a life, give freely, give often” on Tuesday, 21 February at the resort’s Gamelan Ballroom. The event opened with a speech from Sofitel Bali Nusa Dua Beach Resort General Manager, Sylvain Pasdeloup, who welcomed all participants and invitees. Indonesian bodybuilder and fitness celebrity Ade Rai attend the event as the resort’s Blood Donation ambassador. Also present were the representative from the Indonesian Red Cross Bali chapter and Bali Blood Donation Association, two organizations that the resort has partnered with closely in this humanitarian cause over the past years. One of the main drives of the resort’s quarterly program is to raise public awareness on the importance of replenishing fresh blood supplies, particularly for those in need, which can indeed save lives.